About Alex Eatly
Hi, my name is Alex Eatly. I’m from the UK (Wales) and grew up in a little village (Ferryside) around 90 minutes outside Cardiff (where I now live) the biggest city in Wales.
I had a lot of fun living in the countryside about 100yards away from the beach. I still go back there as often as possible, so I can take my dog for a walk doing the beach just like I did when I was younger, I probably go home at least once per month as my whole family still live there and to catch up with all my friends I used to go to school with. This is a picture of me and my brother when we were younger.

From a young age I was always active, playing many different sports and having the advantage of being pretty good at most of them. Rugby and athletics were my favorite and that’s where I excelled. At around 15 I was playing for my country at both Rugby and Athletics, that’s also when I started training seriously and was reading all of the health & fitness magazines I could get my hands on.
It was at this time while being pulled in two different directions, I had to choose which sport I wanted to take further– rugby obviously won as you may now – Welsh people are vary patriotic especially when it comes to rugby.
During School and College I studied and trained hard, and got accepted to the University of Wales Institute Cardiff (UWIC) to study Sports and Exercise Science.
I didn’t really know what I really wanted to do in life at that point but I knew how much I enjoyed sport and exercise and that’s why I applied for that course. I didn’t really know what else I could do.
Those 3 years flew by. I was training more than ever at this point and I was also playing rugby for the University as well as Welsh Universities. At times it felt like rugby was getting in the way of my training – those little bumps and niggles you get from sport just felt like they were stopping me train to my potential.
I finished of my 3 years in university by researching the effects of caffeine on maximal strength and strength endurance.
After I finished university I was lost – I hadn’t really looked to the future – I still didn’t know what I wanted to do. So I moved home to think long and hard about what I wanted to do with my life. I knew I liked sport & exercise; I also loved learning about the body, but at the time I didn’t know anything about personal training.
After a few months working at home as a waiter L I finally decided to apply for some positions in gyms up in Cardiff – I really missed the City Life – there was always so much going on – so I just wanted to get back up there.
My First interview was at a Fitness First Gym (I’m not sure if you’ve heard of them – but I know they have many clubs around the world). It was for the position as a personal trainer.
Anyway I got the job – even though I didn’t really know what personal training was all about – I guess they liked my personality and thought I would be a good fit for the job)
I got chucked in at the deep end, but I had finally found I Job that I actually really loved doing – It felt Right – you know when something you do just sits right – that feeling you get that everything has come together – I felt great and I was so excited – I was buzzing.
I started reading everything I could on training from magazines and jo
urnals to websites. That’s when I discovered Craig Ballantyne – Turbulence Training, Alwyn Cosgrove - Afterburn and Tom Venuto – Burn The Fat Feed The Muscle. I actually found my Dad reading Craig’s Turbulence Training – and as you do, I decided to have a look at it.
Those 3 have probably taught me more than any certificate could teach me, (but don’t worry I am a certified personal trainer – I would be that stupid).
I’m actually certified as a personal trainer through the national academy of sports medicine, also a certified boxercise and boxercise kick instructor and a few other certificates. I did this when I first started working at Fitness First.

From here, things went from good to great for me, all of my clients were raving about the results they were getting from the short, burst workouts they were having (thanks to Craig and Alwyn), and they were even more amazed that they could cut back on their workout time and still get more results.
Most of my clients were women, not all, but most and I found that they all seemed to be making the same mistakes, since then I’ve discovered that these mistakes are being made by over 95% of women who are trying to ‘lose weight’ .
Every day I could see these women getting more and more frustrated wasting their time on restrictive diets, doing hundreds of crunches and doing hours and hours of slow boring cardio that they thought would get rid of their stubborn fat.
I even found many of them wasting money on crazy diet fat burning pills and ab gadgets. Even worse was the fact that some of these women were doing 2+ hours of cardio a day without getting any sort of result.
I created workouts that followed the same principles Craig, Alwyn and many of the other great fat loss experts where talking about and put my own ideas & twists into the programs to make them more suited to the ladies I was training.
I combined the non-competing resistance training supersets and mini circuits with interval training and core workouts, then I monitored my clients results following my fat loss workout system and I put everything I had discovered over the 5 years from university and the following few years researching into the ‘Burn Female Belly Fat’ Program.
In closing – here are some fun Facts:
- I wish I could sing – I love to sing but I am absolutely 100% terrible!! The more excited I get the worse it gets
- I’m hard working, impatient but very very caring. I like to think that I’ll be there for people when they need me.

- My Favorite animal – Dog (Pug)
- My Favourite Workout Songs/Bands are:-
- Thunder
- Whitesnake
- Def Leppard
- Slipknot
- Metallica
- Guns n’ Roses
- My Favourite Chill Out Songs/Bands are:-
- Jack Johnson
- Newton Faulkner
- John Mayer
- Journey
- Alice Cooper
- Zack Wylde
- I don’t watch much TV but the shows I like consist of:-
- CSI
- Bones
- Lie to Me
- NCIS
- My Favorite Quote is out of the film – Coach Carter
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine as children do. It’s not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.

- My Favorite celebrity – Will Smith
- I Love Films –
- Seven Pounds
- Hitch
- Pursuit of Happiness
- Coach Carter
- A Knight’s Tale
- The Bone Collector
- Zoolander
- Jerry Maguire
- Harry Potter
- Any Horror Film – doesn’t matter if they are really really bad – I’ll still watch them.
Wow, I guess you can tell I’m kind of a film buff
Anyway, please let me know if there is anything I can do to help you reach your goals,
Your Friend and Transformation Coach
Alex Eatly x
Author, Burn Female Belly Fat


